100% Certified Grass Fed Beef

In response to high consumer demand, WMPG has introduced 100% Natural Grass Fed Beef to it’s Margaret River Fresh range.

Grown in the lush south west region of Western Australia, where the temperate climate is ideal for high quality beef production, our 100% Certified Grass Fed Beef is known for its higher nutritional value whilst being significantly lower in fat. Grass fed animals such as Angus and Hereford breeds are sourced from hand selected products in the region and have the benefits of being Hormonal Growth Promotants (HGP) and antibiotic free.

The result is a superior and tender beef quality. As interest from people continues to heighten in knowing where the origins of their food comes from and how it is produced, the health benefits of raising animals on pasture and being grass fed is appealing. Meat from grass fed beef has less total fat, saturated fat, cholesterol and calories. It also has more vitamin E, beta-carotene (a precursor of Vitamin A) and a number of health-promoting fats including omega-3 fatty acids and conjugated linoleic acid (‘CLA’)*.

Grass-fed cattle have a carcass fat which appears more yellow compared to the bright white fat of grain-fed beef. This colour is due to pigments from the grass and is associated with a healthier fatty acid profile and a higher content of antioxidants.

Only grass-fed beef reached the target of more than 30mg of long chain n-3 FA/100 g muscle as recommended by Food Standard Australia and New Zealand for a food to be considered a source of omega-3 fatty acids.

WMPG is the first processor in Western Australia to utilise the Pasturefed Cattle Assurance System (PCAS) to underpin its popular grass-fed beef product. PCAS is a certification program that enables grass fed cattle producers to prove claims relating to pasture fed or grass-fed production methods.

PCAS is an important step for WMPG as it serves to validate our product whilst meeting customer requirements.

So, from now on, with Grass-fed beef you can enjoy your meal knowing that it is not only great for your health but that the cattle have had a happy life free to graze pasture and seek shelter the way nature has always intended.

* A study by RMIT University in Melbourne looking at the effect of cattle feeding systems on nutritional value found that only grass-fed beef reached the Food Standards Australia and New Zealand recommended target of more than 30mg of long chain n-3 FA/100 g of muscle for a food to be considered a source of omega-3 fatty acids.

Grass fed and finished meat also gives you healthy doses of Vitamin E and Vitamin A as a result of increased precursor availability. Antioxidants such as glutathione and superoxide dismutase are also more prevalent in grass fed vs grain-finished animals.